MUMBAI: In a groundbreaking experiment, a team of innovators has successfully harnessed the power of artificial intelligence (AI) to create a catchy jingle for BOAT Lifestyle, a leading consumer electronics brand. The project, led by Kanika Sharma, demonstrates the vast potential of AI in shaping the future of branding and sonic identity.

The team employed AI-driven tools, to craft a jingle that embodies BOAT Lifestyle's bold and youthful persona. The result is a high-energy anthem that resonates with the brand's "Choose Your Sound" ethos, even in the midst of city noise and chaos.

"We wanted to push the boundaries of what's possible with AI-powered branding," said Kanika Sharma, project lead on social media. "By combining human creativity with AI-driven innovation, we've created a jingle that not only captures BOAT Lifestyle's spirit but also redefines the future of sonic branding."

The project's findings suggest that AI is not a replacement for human creativity but rather a powerful tool that can augment and accelerate the branding process. As AI technology continues to evolve, it's likely to play an increasingly important role in shaping the sonic identities of brands worldwide.

"AI isn't replacing creativity- it's revolutionising it," said Anushka Khandare on social media, collaborator on the project. "By embracing AI-powered innovation, brands can create faster, smarter, and more powerful sonic identities that resonate with their audiences."

As BOAT Lifestyle continues to expand its presence in the global market, its new AI-powered jingle is poised to become an integral part of the brand's sonic identity, further solidifying its position as a leader in the consumer electronics industry.