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News |  18 Dec 2014 20:12 |  By RnMTeam

Calvin Harris to endorse Emporio Armani

 Musician Calvin Harris has been roped in as the new face of the Emporio Armani brand for its spring 2015 campaign.

The campaign's black-and-white photographs, shot by Boo George here, feature Harris posing in the Italian label's eyewear and watch collection. The Scottish DJ also took to Twitter to share a behind-the-scenes photograph, which features him shirtless as he prepares for his shoot, reports

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn't a model by nature, and this creates a more sincere and engaging bond with the public," designer Giorgio Armani told Women's Wear Daily.

"It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs," Harris said.