MUMBAI: Filled with a passion to create tunes, an expert of brands, Shouvik Roy embarked on a journey of musical expressions last year. He ventured into the indie music genre with his first single ‘Come Into My Room’, and marked his debut in the indie scene. The music video of the track was recently released and is being aired on Pepsi MTV Indies, Vh1 and 9XO.
The video of the song was shot in Los Angeles in collaboration with Spanish director Marta Carracedo and guitarist Sunny Dutta. Roy said, "Music has always been a passion for me, but this has been a whole new journey - discovering my musical identity, to be fortunate to find a complementary partner like Sunny, and then pure serendipity to have Marta discover and like the song enough to make my video."
He added, "The very idea of getting back to music is to share what I create with as many music-lovers as possible. Hopefully connect with some and be able to sustain song writing. I wanted to create something that is honest and true, and I hope people out there like it."
The Delhi based artiste believes that the kind of music he creates is not very rooted in the country, which is why he decided to shoot the video based in LA. He explained, "I wanted a very young and free sentiment attached to it, which was easy to find in LA. Everything happened coincidentally and nicely, and the next video has also been shot there."
His second single 'I don't understand me' is already out on iTunes and other online portals. The music video is being edited in LA and will be ready for release soon, in December. He said, "The second track is more mellow and mature in terms of the way it looks, sounds, and has to be more audience appropriate. So, all that is being decided right now and it will be out in a few weeks."
Roy, who wanted to be a musician since he was 18, has been a brand analyst, and is now running a brand consulting a design company called Elephant. Even so, he has been creating anthems for corporate houses across the world, but did not have time to create his own music. He commented, "For almost two years I have been seriously working on my music and I will keep working hard in the studio till I release at least a few singles."
He also confessed that he would prefer not to perform live, until he is prepared and has enough time to practice before playing for an audience. He said, "I cannot do anything half heartedly or incompletely on stage. I want to put in hours and effort to practice, and right now I am devoting all my time in the studio. Once I am done with seven or eight songs, then I might start performing."
The musician is a fan of singer-songwriters like Jack Johnson and Jason Mraz, and believes that any music that speaks with depth is good music. Roy uses music as a self expression and loves contemporary musicians. He is currently working on three to four tracks, which will eventually find their way into an album to be released in 2015.