MUMBAI: Today, TuneCore, the leading independent digital music distributor for self-releasing artists, announces the company’s biggest change since opening for business 16 years ago—its new Unlimited Release Pricing Plans. The announcement was made by Andreea Gleeson, Chief Executive Officer, TuneCore.

Since its inception, TuneCore, a division of global digital music company Believe, has democratized access to music distribution for self-releasing artists by introducing the first flat fee, pay-per-release distribution model on the market. Today, successful release strategies have shifted from doing a few EPs or one album per year to releasing singles more often and more regularly to stay top of mind with existing and potential fans. With the launch of TuneCore’s Unlimited program, constant music creation is made more accessible for all artists by giving them the control to release an unlimited number of singles and albums.  For the free plan, artists are able to get their music directly into the music libraries of social media platforms like Facebook, Instagram, YouTube and TikTok and start making money right away, as they crowdsource the music’s popularity directly with fans. As they move through their careers, artists will be able to upgrade their plan to better meet their evolving needs as they grow.

TuneCore’s New Unlimited Release Plan

Commented Gleeson, “We’ve spent a year speaking directly to artists and labels about how we can make our service better for them. What emerged is: artists want to be able to test their new music for free before distributing to all services and they want to release the music they are creating instantly, regularly, and seamlessly with one annual subscription enabling unlimited music distribution. TuneCore’s new program gives self-releasing artists at any stage of their careers the freedom to choose the plan that works best for them, while maintaining the high quality of service TuneCore is known for. With TuneCore Unlimited, artists pay less and earn more.”

Vivek Raina, Managing Director, Believe India added, “In a constantly evolving music industry, our goal continues to support all artists, at all stages of their career and with the new all-inclusive Unlimited Pricing model, it allows us to further our mission at the local level, in the best possible way and help them to grow their careers independently.”

TuneCore’s new Unlimited program includes four plans catered to give options and choice to meet the unique needs of all artists:

• The New Artist Plan - FREE is a unique one-stop solution on the market that empowers unlimited release of songs to the music libraries of Facebook, Instagram, TikTok and YouTube (including Shorts, Content ID and access to YouTube’s Official Artist Channel) to facilitate discovery and virality on key social media platforms with no upfront fee and paying out 80% of what is collected to the artist. The first-of-its-kind plan is great for artists who are just starting out, giving them the ability to make money while experimenting and testing their music.

• The Rising Artist Plan – INR 999 per year is among the most affordable unlimited distribution plans on the market. It includes everything from the New Artist plan plus Unlimited release distribution to 150+ streaming and store partners like Wynk, Gaana, Spotify, Apple Music, Resso, JioSaavn, Amazon Music and Hungama all while continuing to pay artists 100% of revenue. This plan also includes access to pre-schedule all release dates, official verification on Spotify and Apple Music, as well as artist support response time within 72 hours.

• The Breakout Artist Plan – INR 1999 per year includes everything from the “New Artist” and “Rising Artist” plans plus free access to Automator (automatically including your release in all streaming and digital stores that will be available in the future), downloadable reporting and artist support response time within 48 hours.

• The Professional Plan – INR 3999 per year is designed for labels, managers and artists who are more advanced in their careers and would benefit from more sophisticated release features. It includes everything from the other three plans plus premium sales reporting, use of your own UPC and a custom label name, access to select country restrictions, exclusive partnerships, and promotional opportunities. This plan also gives the ability to add additional artist profiles (for INR 999/artist per year) and the fastest artist support response time, within 24 hours.

Heena Kriplani, Head of TuneCore, South Asia explained, “One of our biggest strengths is the relationship and subsequent conversations we have with artists. We see the changing ecosystem and make sure we adapt. The all-inclusive Unlimited Pricing model is that once-a-year payment solution that enables and encourages artists to maximize the number of their releases. This creates new opportunities to engage with fans and fuel music discovery and fandom across Digital music and social platforms.”

TuneCore artist, Nikhita Gandhi, commented, “TuneCore has always been my preferred distribution partner. What stands out about them is their dependability and their willingness to adapt to artist needs. To me it’s heartening to see that a conversation with TuneCore can result in a change in format, all focused on the betterment of an artist. I’m thrilled that with this more affordable model, my fellow artists can also benefit from all that TuneCore offers.”

The new Unlimited program gives artists the freedom to create more music and experiment with different release strategies to advance their careers and feed their growing fanbases. Even those sensitive to pricing can utilize the New Artist free plan or the Rising Artist INR 999 plan to experience TuneCore's expertise in independent distribution and become eligible for upstream into Believe Label & Artist Solutions or Believe Artists Services divisions’ “Signed By” program which has benefited over 400 TuneCore artists globally.

VP International TuneCore, Faryal Khan- Thompson said, “Our new Unlimited plans are giving artists the freedom to create and release music whenever they want. As an International Advocate, I'm excited to offer more affordable plans to global artists—especially in markets where price has historically been a barrier of entry”

Continued Gleeson, “With all of these changes, one thing stays the same - TuneCore will never waiver from putting artists first and with each update to our service, we will keep our artists’ needs front of mind. Ultimately, we’re here to help them make their music better, and help them become better known.”