MUMBAI: Global superstars Coldplay, winners of seven Grammy Awards, will perform at the Pepsi Super Bowl 50 halftime show on CBS Sunday, 7 February, 2016, the NFL announced today during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.

The announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL's On the Fifty campaign – honoring the past, recognising the present and looking ahead to the next 50 years, including other special artists. For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together.

Fans can visit Pepsi’s official website now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.

Beginning 11 January, a digital mini-series, ‘Pepsi Presents: The Super Bowl Halftime Show Show’ will launch on the website offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.

Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.

Coldplay is one of the world's most popular musical acts, selling more than 80 million copies of their six number one albums and garnering eight BRITs. The band's most recent world tour, ‘Mylo Xyloto’ in 2011/2012, was seen by more than three million people in five continents.

The band has released their highly anticipated widescreen seventh album, ‘A Head Full Of Dreams’ (4 December, 2015), which is available worldwide for fans to download on iTunes.

Super Bowl 50 marks Pepsi's fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture's biggest stage.

The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million viewers in the U.S. watched last year's show, marking the most-watched Halftime Show ever. The Super Bowl and Halftime Show will be broadcast worldwide from Levi's Stadium in the San Francisco Bay Area.

The Pepsi Super Bowl 50 Halftime Show is an NFL network production, and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.