MUMBAI: Last year, leading record label Universal Music India announced the launch of its new sub-label 'EMI Records India' in collaboration with Bollywood's ace film director Mohit Suri. The sub-label was initiated as a one of its kind venture to find `music and entertainment’ talent that could be curated, mentored and nurtured under expert guidance.
EMI Records India was created not just for singers but also for a wider spectrum of musical talent including musicians, composers, lyricists, producers and DJs.
After having launched its first artiste last year - the talented Anmoll Malik, daughter of the famed Anu Malik, the label now prepares the launch of an exciting UK-based Punjabi production-cum-performing trio MANGO BEATS.
Mango Beats, led by DJ Surinder also includes rappers Illmatik and TRIX. Their major label debut single is the club banger ‘Akhaan’ featuring the voice of Joga Singh. A `Future House’ sound over a rustic Punjabi folk composition is what makes ‘Akhaan’ a path-breaking track!
Says Mohit Suri ‘the most exciting part of EMI Records India is finding new talent and giving them the platform to nurture and showcase their skills. I am proud to launch Mango Beats, which I have discovered along with the EMI Records India team, and I believe they have a unique sound to offer. This is the first time that we've signed a Producer-cum-DJ outfit and I am confident that Producer / DJ Surinder Rattan along with his two cutting edge rappers will bring in a fresh new age sound. I hope the audiences enjoy their debut single ‘Akhaan’ as much I did.’
Devraj Sanyal, Managing Director and CEO, Universal Music Group, South Asia says, “We are eagerly looking forward to introducing Mango Beats to our audiences! Their contemporary sound combined with their distinctive personalities is what makes them a very exciting outfit. In addition, keeping to our objective of working with `entertainment and music’ talent beyond just `singers’, we are proud to sign this Producer/DJ/Rapper 'collective’ to EMI Records India. The track ‘Akhaan’ is a banger and destined to become the biggest dance hit of the year!”
Mango Beats was formed after DJ Surinder Rattan roped in rappers to push his distinct production sound to a global audience. He decided to use long-time collaborators Illmatik and TRIX as they had built a great understanding with him, both in the studio as well as on stage performing high energy gigs!
Speaking on the launch of their debut single, DJ Surinder, on behalf of Mango Beats, said, “The ‘Akhaan’ team and I cannot wait to unleash our sound to a global audience. I thank Mohit Suri and the team at EMI Records India for providing us the platform to do this and having faith in our music. Let the journey begin.”
‘Akhaan’ from the Mango Beats is available digitally worldwide exclusively on EMI Records India.