MUMBAI: Making history yet again, The Weeknd completely shatters the worldwide streaming record with over 400 million cumulative streams in one week, 270 million coming from Apple alone, for his fourth full-length album, 'Starboy'. He also sets new all-time Spotify World Records for “The Most Streamed Artist in a Single Day” with over 40 million streams and “The Most Streamed Album First Week” both Globally (Over 223 million streams) and in the US (over 124 million streams). Total global consumption exceeds one million first week.

Dominating charts around the globe, the album has captured the #1 spot in 90 countries on iTunes this week. Moreover, the lead single and title track, ‘Starboy’ has hit at #1 on iTunes, #1 on Apple Music, #1 on Spotify and #1 at Rhythmic Radio. All 18 songs debuted in the Top 20 of Apple Music following the premiere of his first on-camera interview with Beats 1’s Zane Lowe.

Starboy marks The Weeknd’s second consecutive Billboard Top 200 #1 bow with sales of 350K-plus, making for the “third biggest debut of 2016.” Next up, he hits the road on his upcoming Legend of the Fall 2017 World Tour. Tickets are on-sale now. See dates below.

In advance of the release, The Weeknd performed on Saturday Night Live, at the MTV Europe Music Awards, the American Music Awards, The Tonight Show Starring Jimmy Fallon, and on Ellen. He also appeared in interviews with Zane Lowe on Apple Music’s Beats 1, The Wall Street Journal, and The New York Times.

In 2015, The Weeknd reached superstardom on his own terms with the Academy Award nominated, GRAMMY Award -winning triple-platinum, Beauty Behind The Madness. Now, he takes R&B and pop culture at large to another universe altogether with his fourth full-length album, ‘Starboy’. The album’s first single, ‘Starboy’ featuring Daft Punk, made history twice straight out of the gate. First, it captured the record for “Most Release Weekend Streams Ever” and then it became the “One Week Most Added Record of All Time in North America”—dominating Top 40, Rhythm, Urban, and Hot AC as #1 Most Added.