MUMBAI: In a step to further its position as a leading music channel for the urban youth in the country, Star India's Channel V today announced the launch of their latest property Only On V, a platform which will offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

Through Only on V, Channel V aims to bring to its viewer’s exclusive music videos from Indian and international artists, international music festivals and concerts. These will be only available on Channel V. Sanam will be the first big offering under the umbrella of Only on V which is launching on 1 April. The property also marks the band’s original compositions debut on television.

“When we launched last year we promised to give a unique music television experience to the new generation, Only on V is our effort to do something new in the category by bringing fresh content to the mass medium of television. We will continue to curate more exclusive music content for growing viewers”, said Star India’s spokesperson.

Sanam, commented, “We are delighted to be associated with Channel V. This is the first time that our original compositions will be aired on television. Channel V is known to be disruptive when it comes to its programming, and the viewing experience is completely surreal. We are looking forward to reach out to the TV audience and bring to them our original music. We hope our fans will enjoy the whole experience on ‘Only on V’.”

Channel V has consolidated its position as an inimitable music channel by bringing to its audience both Indian and international chartbusters on one platform. Television’s outreach is extensive and Channel V aims to tap into this wide audience by bringing to them quality music content making the viewing experience more enjoyable. With Only on V, Channel V will offer its audience exclusive content creating a new benchmark in music television.