MUMBAI: Artist Aloud that owns its own Talent First App has associated with the much loved and the longest running music series Coke Studio as it enters its tenth season. In an exciting association with Coke studio Season 10, Artist Aloud will display the music series content on the website as well as on the Artist Aloud App, offering its users an eclectic set of musicians. Moreover, the digital talent platform will also offer three days of exclusive content to telecom giant, Airtel’s, one stop music destination - Wynk.

For this edition, Artist Aloud presents the internationally acclaimed pop rock band, Strings. After setting the mood for its milestone tenth season, with the first episode last week, Coke Studio builds up the excitement further in episode 2 by featuring mega music stars like Ali Hamza, Ali Noor, Ali Zafar, Qurat-ul-Ain Balouch, Rahat Fateh Ali and Salman Ahmed, along with rising new stars, Ali Sethi, Jaffar Zaidi and Waqar Ehsin.

Speaking on this association with Coke Studio and presenting Strings, Artist Aloud Vice President Soumini Sridhara Paul said, “We have been associating with Coke Studio through Strings from Season 7 onwards and we are proud to say that not only has the content been impeccable but also business wise it has achieved really good numbers across Wynk, Hungama and CRBT, the platforms through which we distributed the content. With Season 10 we had the opportunity to offer Coke Studio a very good promotional deal through Wynk and hence as an aggregator for Independent Content we tied up with Wynk and gave them a three-day exclusive for each episode. Artist Aloud is very proud to have been instrumental in making this happen and we hope to see more such success stories in the future.”

The two-man band, Strings, expressed their delight on performing on an internationally well-known platform like Coke Studio, “We’re very excited about sharing the tenth season of Coke Studio. It’s a humbling feeling that Coke Studio has a tremendous amount of following in India. With Wynk we hope to reach out to an even bigger audience.”