MUMBAI: Grammy Award-winning DJ, producer and label boss Cedric Gervais releases his melodic new single Higher, out now on Armada Music featuring vocals from Australian singer/songwriter Conrad Sewell.
Higher utilises bouncy chords to create playful melodies on the release, underpinned by the raw and emotive vocals of Sewell. Cedric’s latest offering follows his previous single Somebody New feat. Liza Owen and his catchy remix of J Balvin and Willy William’s summer anthem, Mi Gente.
Cedric has become one of the most in-demand electronic music producers in the world today. In 2013, he received monumental success from his smart rework of Lana Del Rey’s Summertime Sadness, which amassed over a staggering 252 million plays on Spotify, hit #1 on the UK Dance Charts, and peaked in the Top 10 of the Billboard Hot 100. Not stopping there, Cedric’s Summertime Sadness remix was certified multi-platinum and gained him a Grammy Award for ‘Best Remix’.
Currently captivating audiences worldwide with his energetic sets, Cedric has held residencies in New York, Miami and Las Vegas - all to critical acclaim. Also a regular in Ibiza, the French hitmaker once again enjoyed a hectic schedule on the Island this summer, having played at David Guetta and Kygo’s residencies at Ushuaïa Ibiza, Martin Garrix’s Multiply residency at Hï Ibiza. Elsewhere, Cedric completed a rigorous run of festivals across Europe, where he played at Electric Castle Festival, RFM Beach Power Festival and both weekends at Tomorrowland to name a few.
Cedric recruited the UK born, Australian raised breakout artist Conrad Sewell to lend his vocal prowess to Higher. Cedric says, “Conrad is such a great singer and writer, and working on this song with him was nothing short of amazing. We both had similar ideas about where to take this song and it was very natural to arrive at a final product we both loved, and I’m very excited for everyone to hear it."
Sewell propelled into mainstream consciousness in 2014, when he sang on Kygo’s worldwide smash hit Firestone, which garnered over 546 million Spotify streams and achieved platinum and multi-platinum sales awards around the globe. Sewell’s single Start Again hit #1 in Australia went platinum and earned him the ‘Song of the Year’ award at the 2015 ARIA Music Awards. From this remarkable success, the pop singer teamed up with Avicii for their collaboration Taste The Feeling, the soundtrack to Coca-Cola’s campaign of the same name.
"I've been a fan of Cedric's since I first heard his remix of Lana Del Rey's Summertime Sadness,” added Sewell. “When the call came for the collaboration, it was a no brainer for me. Cedric and I both share the same love affair for music and our fans, thus the idea for Higher was born, and I think through working together the song grew into something really special."
Cedric continues to make an impressive mark on dance music today with his striking sound and astounding success. New single Higher demonstrates Cedric’s diversity and talent as a producer combined with Sewell’s effortless vocal abilities. Set to become a massive hit with his loyal following, Higher is ready to become a permanent fixture on dance floors and singles charts alike.
Get ‘Higher’ here: