MUMBAI:  Bollyboom, the world's first and biggest Bollywood Dance Music Property of Percept Live, announces its multi city India Club Tour with the celebrity DJ Ali Merchant.

Commenting on the upcoming Bollyboom Multi-City India Club Tour 2018 with DJ Ali Merchant, Bollyboom Business Head Janamjai Sehgal commented, "This year, Percept Live has delivered the best in class Music experience to Bollywood music aficionados and also scaled up to increase our geographical footprint and connect with our fans. The India Club Tour with DJ Ali Merchant will offer a unique world class entertainment experience spanning popular musical remixes, live percussionists, international dancers, state-of-the-art SFX, a curated F&B experience and a wide range of activities to keep them immersed and holistically entertained. The Ali Merchant India Club Tour is our attempt to scale up in order to reach a different crowd without compromising on the experience and quality of the Bollyboom Intellectual Property."

DJ and Actor Ali Merchant also said," After having a fabulous first half of 2018 starting off with the No. 1 Holi in India with Bollyboom, and being a part of the most successful 'High Rated Gabru India Tour' by Bollyboom again, it gives me great pleasure and much excitement to kick off a Multi-City India Club Tour with Bollyboom. This year looks amazing so far with my 1st Official Remix Album 'Tabaahi' released on Speed Records, and all the Songs are doing superbly well across all platforms. There are a few Originals which will release during the tour on Indian Music Labels. All of this is only possible because of the love I have received from my Family like Fans and best wishes from loved ones everywhere."

The Ali Merchant India Club Tour will see attendees grooving to his popular remix tracks including Tamma Tamma Loge, Bad Boys, Pyar ki Maa ki, Gulabo, Aao Raja and Qarib Qarib Single mashups. His 1st Music video on T-Series 'Butterfly' crossed 9 Million Views in 20 days, and still counting.

Along with popular numbers from the sensational DJ - TV soap actor Ali Merchant, Bollyboom will also serve up a unique live entertainment experience for Bollywood music fans. Audiences can look forward to a jaw-dropping experience combined with visually mesmerizing SFX and state-of-the-art Technology. The event will offer curated F&B and a seamless experience for all attendees making the overall India Tour a grand success.

The Bollyboom Club Tour 2018 will cover 6 cities including Delhi on 5 October 2018 in Roar Club; Pune on 6 October 2018 in Club Sensation; Mumbai on 13 October 2018 in Drinkery 51; Bengaluru on 27 October 2018 in Club XU; Kolkata on 3 November 2018 in Gold - JW Marriot; and Chandigarh on 24 November 2018 in Kitty Su in the Phase 1.

Bollyboom is an existing Intellectual property, which belongs to Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India since 2013.

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