MUMBAI: Multi-talented Qaran, who is known to present fresh sounds in the Bollywood industry will soon be releasing his next pop single Haaye Oye with global music giant Sony Music. The label is a leader in the pop music space, managing the biggest talent with the biggest hits, the pop industry has seen. He goes with the moniker, Urban Beat Master as his music and sound distinguishes him from the rest.

Commenting on working with Sony Music, Producer, composer and rapper Qaran says, “Working with Sony Music was an obvious choice for me. They’ve been at the forefront of the Indian pop movement since the 90s and continue to honour this legacy by promoting artists that are pushing the boundaries of Indian music. I’m looking forward to releasing my next 4 non-film singles with Sony Music and am confident that together we will redefine the identity of Indian music globally.”

Adds on Sony Music India Head of Pop Rohan Jha, “Qaran is today’s most prolific composer and music producer, with a distinct sonic identity. His global exposure, combined with his Indian roots, gives his music a unique combination of an Indian soul and an urban/international production. His next releases are set to be blockbusters, and will take his brand of urban music to a wider audience base. We are really excited to have him on board in our journey to take non-film music to new heights.”

Firoz Engineer, Director, M5 Entertainment says , “At M5 Entertainment, our aim with Qaran is to promote him as a breakthrough talent and to create a lasting, strategic partnership that will help grow  Qaran's unique sound. And with Sony Music we found a company having the same vision and willing to take bold steps to back his talent.”

Haaye Oye, is slated to release at the end of February with a robust marketing plan. The label is also working with Qaran to build him in the pop space with his new sound and unique perspective to music. Not a secret to many, Qaran writes and composes his music inspired by real life instances and Haaye Oye has a unique story as well. We can’t wait for the release, keep watching this space for more.