MUMBAI: BIG FM has always strived to create campaigns and shows that aim to bring about change in the society by large. Taking forward the role of a crusader, the FM network is set to introduce a fifteen minute segment 'U.P. ki Kahaniyan with Neelesh Misra' that is aimed at bringing out positive and inspiring stories from the state of Uttar Pradesh. Using the powerful medium of storytelling as an inspirational tool, BIG FM has roped in master story-teller Neelesh Misra, known for his popular award-winning show 'Yaadon Ka Idiot Box'.

Reliance Broadcast Network Limited, EVP and business head, Ashwin Padmanabhan spoke on the occasion of the new show launch, "I am delighted to announce the launch of our all-new segment 'U.P. ki Kahaniyan with Neelesh Misra'. At BIG FM, our objective is not just providing wholesome entertainment to our listeners, but also engaging with them on grassroots level. Our many campaigns and shows are devised keeping that factor in mind. Through our new segment, we aim to reach out to the Hindi Speaking Market (HSM) inspire the listeners on enriching their lives and creating a better future."

Hailing from Uttar Pradesh, Neelesh will exclusively anchor the segment and give insights into the diversity of the state, its culture and languages. An important part of the segment will also touch upon people's real life experiences, their courage and the will to overcome challenges as well as the support that the state has provided them with the initiation of various schemes, through the most inspiring method of communication - story-telling. The segment will showcase Uttar Pradesh for the state that it is and listeners will get to see the state from a different perspective owing to its vast fertile lands, beautiful farms, great rivers, large electronics industry and innumerable opportunities for growth and enormous possibilities of enterprise and success.

Known as the pioneer of championing social issues and environmental awareness, BIG FM will also bring on-board its own team of field researchers and NGO associations to enable people to take advantage of various government schemes, bring about changes and make their lives meaningful.

Story-teller Neelesh Misra expressed his thoughts, "Our unique concepts are what make us stand out from the rest. 'U.P. ki Kahaniyan' is an attempt to reach out to our brethren in the various states and cities of India, tell them stories and inspire them. I am looking forward to sharing interesting insights about U.P. with my listeners, its varied culture and heritage, something that is so close to my heart."

'U.P. ki Kahaniyan with Neelesh Misra' airs across 27 cities in 13 states from Monday to Friday at 8:45 pm.  The segment is being promoted with more than 20 teasers running on each station of BIG FM with RJs extensively speaking about the segment. All the teasers are being broadcast in the voice of Neelesh Misra, who is also engaging with his fan base through social media networks- Facebook and Twitter.