MUMBAI: Taylor Swift who over the course of the last few years has taken the music world by storm just released her latest album 1989, owing to her year of birth. Her highly anticipated fifth album is her first step into the genre of pop, deviating from her formerly preferred country style. In true test to her major Indian fandom, all of Swift's previous albums have been certified Platinum in the country. Within 24 hours of its release, the album has seen an exceptional bump to the top of iTunes India overall album charts on the day of her release.
1989 features collaborations with Max Martin, Ryan Tedder, Jack Antonoff and Shellback, as well as the lead single "Shake It Off," that has already made waves across the world with its catchy tune and upbeat lyrics. "Shake It Off" climbed the charts to #1 on the Billboard Hot 100 song chart last month and it Taylor's most notably pop song yet.
The Country-turned-pop singer has also been named Billboard's Woman of the Year. The young star is the first artist who has won the title more than once having won it before in 2011 as well. With her penchant for writing a mix of emotional songs that centre around love and break-ups, Swift has built a strong following among teens and young adults across the world. Her album is titled 1989 as the young star was born in that year and has always been known to draw from her own experiences to write music. Swift is an artist that has a huge number of fans in India as is evident from the fact that all her formerly released albums are certified platinum in India.
Singer, songwriter and multi-instrumentalist, Taylor Swift is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 Most Influential People in the world, and she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.
For the release of her latest album, 1989, Yahoo will host a live stream with the starlet so Swifties all over the world can get ready to share the big moment with her.
Taylor Swift, who writes all of her own songs, is a global superstar, seven-time GRAMMY winner and the youngest winner in history of the music industry's highest honor, the GRAMMY Award for Album of the Year. She is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one the of the 100 Most Influential People in the world, has career record sales in excess of 30 million albums and almost 80 million song downloads worldwide, and has had singles top both the pop and country radio charts around the globe. Taylor is the only female artist in music history (and just the fourth artist ever) to twice have an album (2010's Speak Now and 2012's RED) hit the 1 million plus first-week sales figure.
Commenting on the single, Universal Music India marketing VP Sunil D'sa said, "Taylor Swift is clearly the biggest female pop star on the planet today. The anticipation for her new album 1989 has been palpable as can be seen from her fans responses to every bit of information that Taylor has been sharing personally through her social media platforms. Her previous albums have all been certified multi platinum in India too so we are not really surprised at 1989 opening straight in at #1 on the iTunes India overall album chart. We are confident that it will soon become one of the best selling international albums in India soon. Besides the physical album is truly what every Taylor fan must own as the package is simply stunning with some cool surprises in it."
Taylor Swift has career record sales in excess of 30 million albums and almost 80 million song downloads, and is one of the top 5 selling digital music artists worldwide. Taylor's forth studio album RED, released almost two years ago by Big Machine, peaked at no. 1 on iTunes in over 50 countries and has sold more than 6 million copies to date, and more than 1.2 million copies in the U.S., (where it scored the highest first-week sales debut of any album in over a decade).