MUMBAI: For Valentine's Day the 'Dum Laga Ke Haisha' team held a ‘DUM’daar Valentine activity on Twitter!

Twitter users got to celebrate their day of love with none other than the musical genius Anu Malik. Lucky tweeple got a chance to have their special Valentine tweet to their loved one get composed into a ‘crazy isspecial’ musical video - Anu Malik style!

Such an activity has never been done before for a film - a great musical celebration on the day of love... Dum Laga Ke Haisha!

Dum Laga Ke Haisha is a film that celebrates love… that comes in all sizes!

Yash Raj Films, Vice President - Digital, Anand Gurnani, said, "'Dum Laga Ke Haisha''s music takes one instantly back to the 90s and has garnered nostalgic reactions from the fans. The idea was to plug music and romance to make Valentine’s Day Special for our fans in a unique way. Anuji was spontaneous with his tunes and added an element of fun in his own inimitable style, which made it special all the way!”

Produced by Maneesh Sharma and Yash Raj Banners, and directed by Sharat Kataria, Dum Laga Ke Haisha is scheduled to hit the screens onFebruary 27, 2015. Digital marketing of the movie is being handled by The Glitch.