MUMBAI: It’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences for the youth to engage and enjoy.

Under the Million Fun Experiences umbrella, Vodafone U today announced the launch of ‘Vodafone U- Battle of the Bands’ in Maharashtra and Goa. This music led competition will reach out to more than 100 colleges in Maharashtra and Goa, providing a one-of-its-kind platform for youth bands to showcase their talent.

The month long competition will kick off with auditions across six cities – Pune, Nashik, Aurangabad, Nagpur, Kolhapur and Goa. Shortlisted bands from each city will qualify for a Grand Finale in Pune and get a chance to perform live. In audience will be popular musicians, celebrities and fans. The winning band will be awarded a cash prize of Rs1 Lakh along with a host of other exciting goodies.

Bands representing Colleges or independently formed, across genres can participate in the competition by filling up the registrations forms available at Vodafone stores or by sending an SMS BOB to 58888. For more information, please logon to: www.ubob.in. The last date of registration is 15 Aug 2016.

Vodafone India Business Head – Maharashtra and Goa Ashish Chandra said, “Vodafone U - Battle of the Bands is an opportunity for our young patrons to create a lifetime worth of memories with their friends. As a part of this campaign, we are visiting 100 leading colleges across the state. With Vodafone U, fun will always be on for them as their world of interest, residing in their pocket, will be active, 24X7.”

Another campaign under the Million Fun Experiences platform of Vodafone U is ‘Back to Campus’ covering 100 leading colleges across top 6 cities in Maharashtra and Goa. Targeting the socially active and increasingly demanding Indian youth, Vodafone U is running this exciting campaign in Maharashtra and Goa with the intention of engaging youth on topics and issues that matters to them most – friends, music, fashion health and entertainment among others. Clicking a GIF with your buddies can win you a once in a lifetime opportunity to attend the world famous Tomatina Festival in Spain or Ultra Music Fest in Singapore. Just click a GIF with your gang at the Vodafone U experience booths being set-up in select colleges, share your GIF on social media and tag friends with #FunWithU@Vodafone. On a national basis, the month long campaign will cover over 400 leading colleges across top 50 cities.

Speaking about Vodafone U and offering Million Fun Experiences, Vodafone India Director – Commercial Sandeep Kataria said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore.”

And, there are more experiences! Once connected with Vodafone U one can use the My Vodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Pizza Hut and Mad Over Donuts or discounts on Amazon, Uber and many more youth centric brands!