MUMBAI: Arista Nashville’s rising group LANCO released their new single 'Greatest Love Story', which is available at all digital retail partners now.

Written solely by lead singer Brandon Lancaster, 'Greatest Love Story' tells a timeless story of a relationship that sustains the spans of years and distance. Lancaster reveals the narrative behind writing the song in the single’s lyric video

“I wrote this one day sitting alone in my apartment, and then I took it to rehearsal to work it up with the guys. We knew that night that there was something different about this song,” said Lancaster. “It’s the one in the set where everyone gets quiet, so they can listen to the lyrics. For a songwriter, that’s the ultimate compliment.”

LANCO is currently putting the final touches on their debut studio album with award-winning producer Jay Joyce (Eric Church, Cage The Elephant, Little Big Town). The 'band to watch' according to CMT, Spotify, Rolling Stone and more, brings their electric live show home on March 1st for the band’s first Nashville headlining concert at 3rd and Lindsley. After joining CMA Duo of the Year, Brothers Osborne on their Dirt Rich Tour, LANCO hits the road again, joining Dierks Bentley, Kane Brown and more for shows this Spring.