MUMBAI: Viacom18, today, announced the appointment of Mahesh Shetty as the Head of Network Sales. Mahesh will be reporting to Viacom18 Group CEO and MD Sudhanshu Vats. 

Speaking about his appointment, Viacom18 Group CEO and MD Sudhanshu Vats said, “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”

Mahesh Shetty, is currently serving as the COO of Entertainment Network India Ltd. (popularly known as Radio Mirchi), has over two decades of experience in marketing, sales and general management across geographical regions, in the media and FMCG sectors. Mahesh started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organization to become the General Manager, National Sales - Organized Trade. He, thereafter, joined Radio Mirchi, where over the course of 12 years, Mahesh has donned many hats and has led Radio Mirchi’s network expansion to 66 stations, expanded its presence in international markets and started and scaled up multiple revenue streams. Mahesh has successfully led his team to achieve dominant leadership in listenership and revenue market share in the highly competitive radio business.

Mahesh Shetty will be joining Viacom18 in April 2019.