MUMBAI: Singer Willow Smith, daughter of actor Will Smith, has joined singer Cher as the face of Marc Jacobs' autumn-winter 2015 campaign.

The 14-year-old singer was unveiled as the latest star of the label on Marc's Instagram account, reports femalefirst.co.uk.

The image shows Willow standing on a stool, dressed in a full skirt and structured jacket similar to that donned by Cher, 69, in the first shot from the campaign that the designer released on the web platform.

Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway. Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire: Victoria Beckham, Jamie Bochert, Jarvis Cocker, Sofia Coppola, Miley Cyrus, Dakota Fanning, William Eggleston, Jessica Lange, Jennifer Jason Leigh, Stephen Malkmus, Samantha Morton, Kate Moss, Charlotte Rampling, Winona Ryder, Stephanie Seymour, Cindy Sherman, Michael Stipe, and Rufus Wainwright, just to name a few. Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion. Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality. Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith @gweelos Stay tuned over the coming weeks for more…

A photo posted by Marc Jacobs (@themarcjacobs) on Jun 4, 2015 at 10:13am PDT

In the caption, he called the teen a "talented, stylish and charming" model and praised a host of stars, including Kate Moss, Victoria Beckham and Miley Cyrus, who have collaborated with the brand since he presided over his first campaign in 1998.

The designer added that he selected both Cher and Willow for the campaign as they "evoke a sense of intrigue and inspiration" and represent "individuality".

"Photographed by David Sims, this season's ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.

"Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith.Stay tuned over the coming weeks for more..." he said.