MUMBAI: Bollywood stars- Farhan Akhtar and Ranbir Kapoor will walk into the small screen space with two separate TV advertising campaigns, guiding viewers towards a wise decision about where and what to shop or eat out.

While singer/ actor Akhtar will be seen in an initiative of online marketplace AskmeBazaar, Kapoor is a part of campaign by consumer internet platform Askme. The comprehensive campaigns were launched on Thursday, a statement said.

Askme’s campaign, titled ‘BAAP of all trends’, is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one-stop destination that caters to diverse needs of a customer. It also focusses on answering questions like 'where to go, what to do and what to eat'.

The campaign - ‘One Click Therapy’ - by AskmeBazaar, a company that introduces concept of online retail therapy, aims at driving all the stress away from life.

Manav Sethi, group CMO, Askme, said “both these campaigns are built on consumer insights”.

Using a comprehensive multimedia approach, the initiatives will bring together Askme’s single proposition of ‘One stop destination’ forward.