Big FM COO Tarun Katial - We used the brand ambassador route to break through the cluttered FM market
Reliance ADAG has aggressive plans laid out for its radio venture Big FM. With 29 stations already in place, Big FM has 16 more waiting in the wings. And it has an investment outlay of Rs 4 billion. Banking on Abhishek Bachchan as the face of Big FM and supported by the brand philosophy of 'Suno...