Mastiii Super Prime Time adds value to its advertisers
MUMBAI: Mastiii with its consolidated reach of 238 million, takes forth to advertisers its viewership strength with Mastiii Super Prime Time. With the largest market share and unmatched reach, this segmentation strategy gives a boost to the genre.
76 per cent listen to FM radio using mobiles: Study
MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India.