Cashing in on compilations
Mix n match compilations are gaining currency in the Indian music industry.
Big 92.7 FM with its first-ever TV Commercial
Expectations were naturally high when Big FM`s first TVC hit the air, timed perfectly during the Twenty20 semi-finals.
Uninterrupted music gains currency on radio
No irritating ads and no yakking jocks. Radio stations are increasingly opting for half hour long slots that play music back to back, doing away with any breaks at all.
Voices up for grabs
In a fast growing industry, radio jockeys are jumping jobs fast too. Radioandmusic tries to analyse the trend.
MTV India's GM and VP creative and content Ashish Patil - It would be myopic to say we compete only with channels
He insists he's the oldest person in the organisation, but MTV India's GM and VP creative and content, Ashish Patil bubbles over with energy, enthusiasm and ideas that would make his 'bull's eye' TG - youth, quite envious.
Channel [V] India head honcho Amar K Deb - Blogumentary is our USP
Thirteen years on, Star India's music channel is experimenting with 'blogumentary' content and has adopted the tagline Channel [V] made by you. The recipe for getting more eyeballs in a genre which is seen to be stagnating also includes the reality format. In an interview with Indiantelevision....
FM radio eyes Net profit
The Internet is the new frontier for India's burgeoning FM radio stations.
Big FM COO Tarun Katial - We used the brand ambassador route to break through the cluttered FM market
Reliance ADAG has aggressive plans laid out for its radio venture Big FM. With 29 stations already in place, Big FM has 16 more waiting in the wings. And it has an investment outlay of Rs 4 billion. Banking on Abhishek Bachchan as the face of Big FM and supported by the brand philosophy of 'Suno...
Dr R Shreedhar - Content generation is possible if you have many people keen on a social cause
He could well be described as one of the pioneers of the radio sector in India. Dr R Shreedhar has been with All India Radio for 30 years, has headed the media unit of the Indira Gandhi National Open University for five years, and was instrumental in starting the Gyandarshan, Eklavya and Vyas...
Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
