Radio Misty CEO Nishant Mittal - Big brands are realising that Siliguri is a fast developing market
He's touted to be the youngest CEO of a FM radio station in the country. To add to his challenges, Nishant Mittal heads his organisation in a state that offers four countries as neighbours to India, a diverse cultural panorama that the station needs to continually needs to address. Radio Misty is a...
It's all about money, honey!
The age old lure of fame and money is what Fever FM's Mumbai station used as bait in its recently concluded Vodafone Fever Contest. Listeners stood to win a sum of Rs 104,000 every 104 minutes (in keeping with the station's frequency) as a part of the contest. The strategy worked. Fever claims to...
Fropper.com business head Navin Mittal - Our idea is to bring networking to an online music experience
The online radio space in India has a new entrant. Fropper.com, the social networking site from the People Group has launched a free online radio service with around 15,000 songs available online for starters. Fropper has set itself the target of expanding its content base to 1,00,00 songs in the...
Composers sound out industry for rights
Shankar-Ehsaan-Loy worked on a relatively humble budgeted Johny Gaddar after scheming music for a slate of big banner films. However, the deal was in their favour as the Neil Nitin Mukesh starrer film fetched the trio a plum 50 per cent share of the music rights. The composer trio will now revel in...
Radio Today COO Anil Srivatsa - Working women are our highest listeners in the afternoons
Radio Meow has been the pioneer in positioning women as a target for their radio station and has been successful in garnering listeners. Radio Today COO Anil Srivatsa converses with Radioandmusic.com's Anita Iyer about Meow's experiment of venturing into talk format, celeb RJs and what lies ahead...
Media Worldwide director Prashant Chothani - 9XM has copied what we did, but they are not experimenting like we do
In a scenario choc a bloc with music channels trying to outdo each other with innovative programming, Music India believes in sticking to the conventional format of no VJs and back to back music. Parent company Media Worldwide's Prashant Chothani shares his views on the contemporary music channels...
"We would rather use our own local news" - FM players
It's news, but not good news to the FM radio industry in the country. I and B minister Priyaranjan Dasmunsi's statement in the Rajya Sabha that the ministry is evaluating TRAI's recommendation that FM be allowed to air news handed out by Doordarshan and All India Radio in phase III has not gone...
Big FM Mumbai station head Sudharshan Saha - Local advertising is moving gradually from print to radio
After the encouraging response to its Sing with Sonu initiative, Big FM is venturing into original music to differentiate itself from other radio stations. In a chat with Radioandmusic.com's Anita Iyer, the newly appointed Mumbai station head Sudharshan Saha talks about ad revenue patterns of radio...
RADIO STATIONS -Stake Claim to Slice of IPL hype
The Indian Premier League has given radio stations another event to piggyback on. Most have tied up with teams specific to their cities, but there are hardly any exclusive tie ups.
Red FM COO Abraham Thomas - Radio will soon be six to eight per cent of the advertising pie
It's bustling with the colour �red' and why not! That's the Red FM berth for you. It's been a successful radio brand and confidently says so. Following the tagline – �You can love us, hate us but can't ignore us' every Red strategy is designed with a sniper approach and it's working. Red FM...
