MUMBAI: Hungama Digital Media - has sealed another key partnership and is the official digital partner for Justin Bieber’s Purpose Tour, organized by White Fox India. Global pop sensation, Justin Bieber’s maiden performance in India - the Purpose Tour is certainly among the most anticipated events of the year. The tour features international music sensation Justin Bieber as the headlining artist along with other prominent International and Indian artists. Digital Partner Hungama is set to elevate the entertainment experience for millions of Justin Bieber fans throughout India by creating unique and engaging programming properties across its extensive distribution network comprising digital, DTH and other platforms – namely, Hungama.com, Hungama Music, Hungama Play, Tata Sky Music, Tata Sky Music+, Airtel iMusicspace and many more.

Partner to some of the biggest musical concerts and festivals in India like - Bollywood Music Project, Crossblade and Supersonic, Hungama is now set to enthrall the Belieber’s in the house this time with specially curated non-stop Justin Bieber specials, video playlists, Bieber documentaries and more. With a reach of over 67mn active users across its digital destinations, Hungama’s initiatives are set to take the growing Justin Bieber mania to newer heights.

Speaking about the association with the tour, Hungama.com, CEO, Siddhartha Roy said, “We are extremely thrilled to partner with Justin Beiber’s Purpose Tour and offer our subscribers the best and most enjoyable experiences around the concert across our web, apps, social, DTH and mobile internet services. With over 67mn active users on our platforms, we are excited to be a part of the biggest and the most unprecedented event of the year.”

White Fox India, director, Arjun Jain said, "We are pleased to partner with Hungama and delight JB's fans and avid listeners of his music across Hungama's digital and partner destinations with a compilation of the best songs and videos ahead of the Purpose Tour."