| 02 Dec 2023
Hungama Digital Partners with Ultra Tour India for the Ultra Music Festival

MUMBAI: Ultra Tour India’s Ultra Music Festival which is bringing The Chainsmokers to India is the much awaited festival for all music lovers. To make this experience big, Hungama has just announced a digital partnership with Ultra Music Festival’s Road to Ultra Tour India which is to be held in Mumbai on 7 September and in Delhi on 8 September. 

The Chainsmokers coming to India has already made a huge buzz within the music circuit and is being eagerly anticipated by music lovers in India and around the globe alike. Hungama will be associating with the festival as the Official Digital Partner and will offer EDM fans access to the Road to Ultra specials and curated playlists comprising of the best tracks by the festival headliners, along with some of their remixed versions, across its network including Hungama Music, Hungama Play, Tata Sky Music+ and more.

Speaking about the association with Road to Ultra, CEO Siddhartha Roy said, “We’re extremely excited to partner with the Road to Ultra Tour in India. Hungama is set to become the ultimate destination for The Chainsmokers’ fans with a wide range of audio and video playlists curated specially for the festival. Interestingly, The Chainsmokers are among the top five most popular artists on our platform and with this association we are committed to offer users a lot more from their favourite artists.”

To make the festival bigger and better, Hungama has also lined up a Road to Ultra special on Tata Sky Music+ which will cater to a discerning music audience. Along with this Hungama will also run a contest for the Hungama Music app user that will give them an exclusive chance to win tickets and be a part of the biggest EDM festival of the year.

Percept Live Karan Singh said, “Hungama has been a preferred partner for digital amplification for our events of such magnitude and we are certain that they will go all out with this partnership. We share a wonderful rapport with the brand and look forward to a long standing association.”