MUMBAI:The captivating 'Indiaawale' gang is certainly going places! After capturing a million hearts on the silver screen, the entire cast of Happy New Year is creating blockbuster records on the app store too! The official game – 'Happy New Year : The Game', developed by Vroovy (a joint venture between South Asia's largest Digital Media Company Hungama and India's largest game service company Gameshastra) has ranked 1st in the top trending games category and 2nd in the top trending apps category on Google Play.

Within a week of its launch, the game has surpassed a million downloads across platforms including smartphones, feature phones, mobile, DTH and social game of Happy New Year: The Game. The success of the game was celebrated at the event heldon the 27 of Octoberat Taj Lands End in Mumbai.

Thrilled about the success of the game, Shah Rukh Khan said, "Hungama is the pioneer in digital media entertainment, their content is engaging and simplistic. I have known Neeraj Roy for a long time now and his ideas have always been at the forefront in creating brilliant content which is of use to all age groups. With Happy New Year: The Game, Hungama has outdone itself in replicating the characters and theme. The game's eight levels are easy to understand and play for people across all age groups. The success of the game is a symbol of the appreciation of the people and their love for Happy New Year."

Commenting on the game topping charts, Hungama Digital Media Entertainment Pvt. Ltd MD and CEO Neeraj Roy said, "We at Vroovy are thrilled with the success the game has garnered. We envisioned the game to become the Superhit of the year, just like the film itself. I think it is vital to offer virtual experience of the movie to users who are engaging in the game. With Happy New Year: The Game, we have impeccably encapsulated the essence of the film for our users and that is where its success lies. It is great to see the game top charts on the app stores and get the phenomenal download numbers."

To create a wide-spread presence for the film across mobile platforms, Hungama launched the voice based IVR application for Happy New Year that offers Interactive Voice Game, Music and Voice Chat.

Voice Game:

· The caller has to dial 5464646 and play through the 'Happy New Year' game.
· The game in the voice of SRK and the cast is built in a way wherein one has to go through various strategic situations to either steel or save the casino during the journey towards New Year by selecting to play either in SRK or Abhishek's team.

· It involves role play where the user itself would choose its own favorite character in the beginning of the game amongst the two heroes of the movie Shahrukh Khan & Abhishek Bachhan

· If the user chooses to be Abhishek then he will have to take all the possible measures to safe guard his casino.

· If the user chooses to be Shahrukh, he will have to be very clever & smart to steel the casino safe.

Voice Chat:

· Imagine chatting real time with your favorite star "Shahrukh Khan"on your Mobile!

· Hungama "Happy New Year" service has given an opportunity to the die-hard fans to interact with Shahrukh Khan live and chat with him on a real time basis on 24th Oct i.e on the day of the movie release.

· Participants were selected through first come first serve basis.

· Chat was available across Telcos

Music:

· In the music section, users can listen to all audio tracks of the film, back-to-back