MUMBAI: Hungama partners with Kyoorius Designyatra 2015 to raise awareness for a social cause while adding a musical note to the 10th anniversary of KDY. Hungama and Kyoorius Designyatra 2015 will create one of the biggest live-request playlists to raise the funds via a Twitter activity. By tweeting #HungamaKDY2015 and the name of the song, it will be played at the event. While the activity will contribute INR 100 per song streamed at the event it will also allow participants to actively contribute in the process to raise donations.

With an interesting theme like ‘What pumps your heart’ Kyoorius Designyatra’s 10th anniversary edition aims to engage participants and guests alike during the event with a live music request Twitter activity in association with Hungama. The activity will be a means to raise funds for ‘Laadli’, a campaign that highlights the falling sex ratio of the country and their endeavors to correct the issue by making available relevant data, audits of documents received from Sonography clinics among other activities; of which the end goal is to stabilize the sex ratio difference.

The joint endeavor of Hungama and Kyoorius Designyatra 2015 will see much success as popular tracks hit the AV system over the 3 day event at the Grand Hyatt in Goa. As music is a part of our daily lives and is strongly associated with emotion, Hungama will bring some of the most inspiring, entertaining and remarkable tracks to KDY 2015 with this association.

Speaking on the occasion, Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “It gives us immense pleasure to partner with Kyoorius Deisgnyatra 2015 to help raise charity and awareness for the social cause campaign ‘Laadli’. The campaign that aims to control female feticide has helped shed much light on the topic. With this association we are proud to leverage our platforms for this noble cause.”

Commenting on this, Rajesh Kejriwal, Founder CEO of Kyoorius said, “We are happy to have Hungama partnering with us at Kyoorius Designyatra 2015. Music is an essential part of the conference experience, it’s one of the things that gets delegates really ‘pumped’, so I’m sure Hungama’s Digital Jukebox will be a huge hit. And it’s for a great cause, which makes it all the more impactful.”