MUMBAI: The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space.

Over 600 delegates and over 100 speakers participated in this two day thought fest.

During his inaugural keynote, exchange4media Group and Businessworld Group chairman and editor-in-chief Anurag Batra said, “Music Inc. and Loudest is a platform where we cover musicians and brands. It is where music meets technology, people who give them business and where they meet brands. It is about the business of music. You cannot have the business of music without musicians, without the people who create music.”

Hungama South Asia’s largest digital entertainment service founder and CEO Neeraj Roy spoke about the changing landscape of the music industry from the prism of the digital world and how it is likely to shape up over the next few years.

Day one continued with speakers and panellists discussing on varied subjects like Consumer Engagement and Technology in Music, The Big Fat Indian Wedding, OTT Platforms in India, Rise in Creative Entrepreneurship, The Developing Technology, Applications and Smartphone Usage, Genres of Music and Intersections of Music and Sports, Music In Advertising And Many more. It had some of the finest names come together to share their thoughts on the technological and digital advancement experienced and its impact on the artists and the industry.

The second day of the conference brought together some interesting viewpoints on topics such as Understanding the Global Music Landscape, Tourism amd Music, Creating Global Impact with Music, Mapping India’s Pop Culture, Bringing Music Alive Through Social Video Experiences, Music In Advertising - Sync, Licensing, Endorsements And Sonic Branding. The panel saw some of the outstanding music Artists, Entrepreneurs discussing music holistically.

Speaking at the event Grammy Award winning artist Ricky Kej said, “Music is the only way I connect to the world and being an impact in their lives. One can try to change the world but it’s important is to create impact one needs to be creative with their work.”

In a fireside chat Artist, Film Producer and JJust Music founder Jackky Bhagnani spoke about his startup record label and making music for the millennials.

Times Music COO Mandar Thakur spoke about emergence of independent music and technology, “The West is an artist-driven economy – whereas in India the music industry had pretty much started off as traders and that is precisely why the Indian industry is lagging behind. But with the emergence of independent music and technology, we have seen a change. I believe in the coming years we won’t look very different from the western world.”

Music Inc. with the success of its second edition has created a mark in the music conference space bringing together some of the finest talent from across the country on one stage.