MUMBAI: Keeping in mind the ever growing demand in music, Dish TV, Asia’s largest DTH brand has announced a tie up with India’s Largest Digital Entertainment Division Hungama to launch Music Active. The active service will enhance Dish TV’s portfolio in the field of VAS and music and provide unlimited music to its subscribers.

Catering to the need of Bollywood music lovers and the other streams of music such as devotional, western, and pop music “Music Active” will have a perfect mix of Bollywood hits and Bollywood retro. Simultaneously reaching out to the music lovers of other genres, Music Active will also have international hits, international classics, devotional, ghazals, Bhojpuri, Kannada Hits, Tamil Hits and Carnatic Hits. Customers of this active service will be able enjoy uninterrupted music as unlike music channels. Music Active is completely ad free. Another important advantage for music lovers would be unlike music apps, there will be no buffering of the songs leading to steady entertainment.

With this association, Hungama invites Dish TV subscribers to an unforgettable musical journey. India's largest digital service, consisting an impressive catalogue will add a melodious note to every subscription with this association. The service's eclectic mix of Indian and international chart-toppers across genres, languages and eras will ensure musical harmony to Dish TV subscribers.

This service is available at an introductory price of Rs.35 till 31stOctober and will be priced at Rs.45 starting 1st November’15.This audio service can be availed by a simple missed call. The service is available free of cost from 27th Aug – 6th Sep (10 days). Music Active will be available on channel number 671 on Dish TV.

Speaking on the occasion, Dish TV COO Salil Kapoor said, “Being a pioneer and market leader, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and to increase affinity with our audiences by providing them the choice of content they would like to watch. Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are delighted to tie up with Hungama for launching Music Active, with the launch of Music Active, we are continuing with our legacy of offering another unique service for our consumers who are inclined towards music and will have this great opportunity to enjoy music of all genres in the close comfort of their homes.”

Speaking on the occasion Siddhartha Roy, CEO of Hungama.com said, “Music Active co-launched by Hungama and Dish TV will bring uninterrupted and ad-free music to subscribers. We are proud to associate with the DTH service as we bring subscribers their favourite music across 10 different genres ranging from Bollywood, Regional, devotional to International, etc. I am certain that Dish TV subscribers will enjoy grooving to Bollywood, regional and international music’s most popular hits and retro tracks only on Music Active.”