NEW DELHI: For the first time, an Indian car manufacturer has installed the DRM receiver that will be capable of receiving FM, medium wave, and also short message videos.

Mahindra & Mahindra’s new Sports Utility Vehicle called TUV300 is incorporated with DRM receiver in the audio system.

According to a spokesperson for Mahindra and Mahindra, it is joining the DRM Consortium India Chapter “in this epic journey”.

Reacting to the news, DRM India Chapter Honorary Chairman Yogendra Pal who is also advisor in the Information and Broadcasting (I&B) Ministry, hailed the achievement and said this would provide “excellent radio reception facility, which is much superior than even FM, while driving. The pleasure of radio listening is more in automobiles which have excellent acoustics and DRM reception will certainly enhance this pleasure.”

In a communication to DRM India Chapter, a Mahindra and Mahindra spokesperson expressed the hope that there are many major transmitters installations/broadcasting are in pipeline throughout the country.

The auto manufacturer congratulated All India Radio and the DRM India chapter for taking the radio transmission into digital era and the inauguration of DRM transmitter in Kolkata recently.

“This makes us very proud as AIR has attained the vision of implementing the Digital Radio Transmission and surely this would make most of the vibrant Indian Radio fans happy,” the communication said.