MUMBAI: Internet radio service- Pandora, and automotive company- Toyota, have entered into an agreement to integrate Pandora in new models of cars manufactured by Toyota. This will allow Pandora to significantly grow its market share for in-car music streaming, stated the company. It is stated that Pandora will now be integrated into selected models from nearly two thirds of all new vehicles shipped in Australia.

The radio service is available in a number of other car manufacturers locally. Pandora also revealed that it will partner with more automotive companies later in the year.

The models equipped with ‘Toyota Link’ will be able to stream the service through smartphones. It will be embedded in all new models manufactured by Toyota starting July 2015. The interesting part is that via Bluetooth, a Pandora user’s account can be replicated from the handset to the car’s head-unit.

Ability to easily access up to 100 personalised stations, create new stations, and thumb-up or thumb-down tracks, are the features available with the new models.

“The integration with Toyota was designed to ensure that consumers’ hands are kept on the wheel and eyes stay on the road, giving music lovers safe and effortless access to their preferred music in one of the most natural listening environments,” said Pandora, business development ANZ, director Rick Gleave. “Consumers have an increasing expectation for in car connectivity and seamless app integration. Through our partnership with Toyota, Pandora is excited to be able to provide the lion’s share of Australian motorists with intuitive technology enabling them to enjoy their favourite music anywhere.”

“More Australians choose to buy a new Toyota than any other brand. The addition of the Pandora application to our existing connected mobility app suite will further enhance the driving enjoyment for our customers,” said Toyota Australia, product planning, corporate manager, Michael Elias.

Recently, Pandora partnered with Ford F-Series Trucks to produce an experience titled ‘Country Built’. The partnership included co-producing a series of custom-curated mixtapes, interviews, exclusive performances and behind-the-scenes videos.