MUMBAI: Pandora the leading Internet radio service, today announced that the much anticipated Pandora One Day Pass will be available in the United States starting Thursday, Sept. 10th for 99 cents. The Pandora One Day Pass gives listeners 24 hours of Pandora One benefits—their favorite artists, songs and stations free of advertisements and with more skips.

“Delivering the best personalised music experience is our sole purpose at Pandora, and our team of nearly 100 musicologists dedicate an indescribable amount of energy to make that happen for each individual listener,” said Pandora, chief product officer, Chris Phillips. “Some listeners want an ad-free experience every once in a while, and the Pandora One Day Pass offers a new way to effortlessly access the music they love.”

The Pandora One Day Pass will sponsor Pandora’s "Listener Love Day," which commemorates Pandora’s 10-year anniversary with a full day of music with zero ads. “Listener Love Day” begins at 12 a.m. EST, Wednesday, Sept. 9 and ends at 12 a.m. EST, Thursday, Sept. 10. The celebratory event allows listeners to preview the ad-free experience offered by the Pandora One Day Pass, which will be available for purchase on the following day. The Pandora One Day Pass will be available for purchase on iOS and Android devices starting on Sept. 10. Once a listener has purchased a Pandora One Day Pass, the listening experience will begin immediately and will seamlessly continue in cars, connected devices and anywhere else a listener wants to enjoy it.