MUMBAI: Known for supporting as well as promoting indie music, Hungama’s digital platform Artist Aloud, today, announced its partnership with ATKT.in, which is a digital platform, seeking to promote original content that is created by college students. Through this strategic partnership, Artist Aloud not only aims to encourage young talent but will also help them in reaching a larger audience. With this initiative, Artist Aloud aims to strengthen its position as the leading platform for independent content.

Speaking about this partnership with ATKT.in, Hungama Digital Media Entertainment Pvt. Ltd Artist Aloud Vice President Soumini Sridhara Paul said, “As the leading platform for independent talent, we intend to offer artistes across categories, an opportunity to reach a larger audience. The association will allow us to accumulate independent and original content at a collegian level and provide the content creators with opportunities and recognition they deserve. At the same time, we will also be able to offer our audience a wide variety of original content that they are unlikely to discover on any other platform.”

ATKT.in Co-founder Saurabh Kanwar also said, "ATKT is kicked off to bring our legion of campus creators even more opportunities to grow and thrive through Hungama’s platforms. Artist Aloud's plans to reach out to colleges through ATKT is a validation of the quality and extent of the campus community we have built, and its growing importance in building rich, entertaining original content. With the college festival season getting underway, we are gearing up to a whole new crop of budding artists to showcase to the world, and this partnership will definitely provide another great outlet for these singers, dancers, writers, poets and artists."

Through this association, ATKT.in will impart Artist Aloud, an access to a curated list of original content, across various categories like music, performance poetry, comedy, dance, etc. In return, Artist Aloud will not only leverage its reach but also boost the content such that it gets discovered by the wider audience. This will, thus, provide collegian talent, a platform, which will help them in getting noticed as well as appreciated. Also, along with ATKT.in, Artist Aloud will also work towards motivating fresh talent at college festivals, across various campuses in India.

Meanwhile, the content, which will be sourced from ATKT.in, will be available on all digital properties of Artist Aloud that comprise of the web, app, Facebook, Twitter, Instagram, YouTube and blog.