| 17 Apr 2024
JetSynthesys' Music Boutique launches Neha Bhasin's 'Meri Odhe Naal'

MUMBAI: JetSynthesys' launched its all-new music video Meri Odhe Naal by Neha Bhasin. This is the sixth single to be released from the exclusive property OnePlus Playback by JetSynthesys’ Music Boutique and smartphone manufacturer OnePlus that aims to promote indie pop music in the country.

Speaking about her new single Meri Odhe Naal, Neha Bhasin said, “Meri Odhe Naal is a traditional Punjabi song and our constant endeavor is to traditionally urbanize the folk sound and bring it to the masses. The largeness of the audio comes from Dhol, Tumbi, Algoze, and many more earthy instruments all of which have been played live by legendary artists such as Kuki and Yamlaji from Jalandhar. Sameer wanted to retain the originality of the sound of Punjab hence he wanted to record the musicians live.”

She added, “Bhangra is a beautiful dance form slowly making its place in the mainstream dance forms worldwide. The video has great influences of Bhangra and funk Bhangra. The video is ultra-glamorous where desi meets high fashion styling. Being passionate about dancing I wanted to bring this side of me to my fans. Coconut Films, Director Shekhar Kamble and Choreographer Deepak Singh, brought my dreams of a dance video alive through Mere Odhe Naal.”

Speaking about the music video, JetSynthesys Vice Chairman and CEO Rajan Navani said, “Our content creation company JetSynthesys’ Music Boutique has seen successful collaborations with leading artists with whom we are shaping the alternate music in India. Today music has emerged a significant focus/growth area for us, given the wide consumption and growing appetite of different genres of music amongst the audience.  As we continue on our growth trajectory, we are delighted to announce another exciting offering with Neha Bhasin, we are confident this will resonate with our music lovers.”

Shamir Tandon also said, “We at JetSynthesys’ Music Boutique is thrilled to launch yet another music video, this time with Neha Bhasin. It’s our endeavor to create quality music content while capturing the uniqueness of every music artist This single with Neha Bhasin is a Punjabi fusion that will create ripples in Punjab and across India.”

Riding high on the success of some its recent music videos, Meri Odhe Naal is the latest single, produced and curated by Shamir Tandon. The song blends traditional Punjabi folk with new-age Punjabi funk for a musical piece that is sure to resonate with music lovers across the country. Bringing alive the music of Punjab, audiences can listen to the sound of earthy instruments played by legendary artists. The music video also features a Punjabi folk dance segment with Neha Bhasin performing in it herself.

Watch video here

On a journey to revive the era of indie pop music videos and singles in India, 'OnePlus Playback' releases new singles every few weeks and there is an exciting line-up of music videos for the next couple of months. Some of its success stories include Guru Randhawa’s Ishare Tere, Jonita Gandhi’s Taajub Hai, Rahat Fateh Ali Khan’s Dhadkane, Neha Kakkar’s Dil Chahiye and DIVINE’s Teesri Manzil among others.