MUMBAI: Watch the Mahindra Blues Festival 'Live ' online on One Channel Media, a New York-based company, which will be making the event available to fans as a paid live stream.

Each year the Mahindra Blues Festival is attended by thousands of music enthusiasts from the world making it a roaring success and a sell out! This sell out leaves a whole other population of music enthusiasts disappointed. This time however, New York based Channel One media makes their debut with this prestigious festival giving you an opportunity to watch the 'live' streaming from anywhere in the world.

All you have to do is log into Youtube and subscribe to Channel One and select the Mahindra Blues show for live streaming.

You can buy a day pass or a season pass from bookmyshow, download the free One Channel app, enter the activation code and watch the festival live from wherever you are in the world.

In addition to the live stream, the pass holders will have access to jazz and blues documentaries (like the History of Jazz), TV shows (like performances of Nat King Cole and Faye Davis) and also past season performances of MBF. The day pass holders will have access to 15 days' worth of curated content and the season pass holders to 30 days' worth of content.

One Channel Media LLC., is a New York City based company that has recognised the need for not just a regular video-on-demand experience – but one that goes beyond a vanilla offering.