MUMBAI: Rakesh Nigam, CEO of the Indian Performing Right Society (IPRS), delved into the intricacies of the "My Music My Rights" campaign and its profound impact on the Indian music industry during an exclusive interview with Radio and Music.

Unveiling the "My Music My Rights" Campaign: Mr. Nigam shed light on the primary objective of the campaign, aimed at raising awareness among music creators nationwide regarding their intellectual property rights (IPR). With copyright laws granting an inalienable right to royalty, the campaign seeks to bridge the gap in understanding among creators and right holders, emphasizing the importance of managing intellectual properties effectively.

Addressing Key Challenges in Rights Management: Discussing prevalent challenges in rights management, Mr. Nigam highlighted the lack of awareness among creators, leaving them vulnerable to exploitation and financial setbacks. The "My Music My Rights" campaign adopts a comprehensive approach through workshops, seminars, and online sessions to empower creators with knowledge on rights management, licensing, and royalties, ensuring fair compensation for their contributions.

Engaging Music Creators and Independent Artists: Mr. Nigam encouraged music creators and independent artists to actively engage with and support the campaign by participating in nationwide events organized by IPRS. By amplifying awareness and joining advocacy efforts, creators become advocates for fair practices in the music industry, fostering a sustainable environment for all stakeholders.

A Call to Action: In a compelling message to creators and music enthusiasts, Mr. Nigam emphasized the importance of understanding and protecting rights in the music industry. Educating oneself about copyright and royalties not only safeguards individual interests but also contributes to the overall health and sustainability of the music ecosystem. Together, let's champion fairness, transparency, and respect for creators' rights, ensuring a vibrant and equitable space for generations to come. The "My Music My Rights" campaign stands as a beacon of empowerment and fairness in the music world, advocating for the protection of creators' rights and fostering a thriving environment for creativity to flourish.