MUMBAI: Bharti Airtel has announced a strategic partnership with Apple to bring Apple TV+ and Apple Music to its customers, enhancing their entertainment experience. The collaboration, revealed in a press release on Monday, offers exclusive access to Apple’s premium streaming services for Airtel’s Home Wi-Fi and Postpaid users.

As part of the deal, Airtel Home Wi-Fi customers on plans starting at 999 will enjoy Apple TV+ access, allowing them to stream top-tier content across multiple devices. Postpaid customers on plans starting 999 will also receive Apple TV+ along with six months of free Apple Music, giving them access to an extensive library of Indian and global music.

“This transformative partnership with Apple brings their acclaimed video and music content exclusively to our customers,” said Siddharth Sharma, Chief Marketing Officer and CEO, Connected Homes, Bharti Airtel. “We believe this collaboration will redefine content consumption, setting a new benchmark in entertainment experiences.”

Airtel customers can now dive into Apple TV+’s wide range of premium dramas, comedies, documentaries, and family content, alongside Apple Music’s diverse catalog in multiple languages like English, Hindi, and more.

With this move, Airtel aims to offer an unparalleled entertainment ecosystem, further enhancing value for its Home Wi-Fi and Postpaid subscribers.