MUMBAI: In the world of Bollywood music, few companies have mastered the art of monetizing nostalgia quite like TIPS Music. While many labels spend heavily to acquire new music rights, TIPS has turned its vast library of 31,000+ songs into a goldmine, profiting off past hits that continue to generate revenue decades later. The result? A 5,700% surge in stock price over the last five years, a steady stream of royalties, and a business model that thrives on an asset-light, high-margin approach.

The Power of Evergreen Bollywood Hits

Think of Bollywood’s golden era in the 1990s and early 2000s—a time when Hindi film music was at its peak. TIPS Music was behind some of the biggest soundtracks of the time, including:

1. Raja Hindustani (1996) – Featuring the iconic “Tera Naam Liya,” this album was one of the best-selling Bollywood soundtracks of the decade.

2. 1942: A Love Story (1994) – A musical masterpiece by R.D. Burman, with timeless songs like “Ek Ladki Ko Dekha” that still enjoy millions of streams.

3. Rang De Basanti (2006) – An AR Rahman soundtrack that became an anthem for a generation.

4. China Gate (1998) – Home to “Chamma Chamma,” a song that became so popular it was even featured in Hollywood’s Moulin Rouge.

These aren’t just songs—they are cultural assets that continue to rack up millions of streams every year.

The Business Model: Streaming - Endless Cash Flow

Unlike movie producers who must constantly invest in new projects, TIPS Music simply sits on its treasure trove of classic hits and collects royalties. Every time a song is streamed on Spotify, YouTube, Apple Music, or JioSaavn, TIPS gets paid.

The numbers are staggering:

1. 20,000+ crore cumulative streams

2. 80-85% of revenue comes from digital platforms

3. 31,000+ songs generating passive income

With low operational costs and a catalog that keeps delivering, TIPS Music operates like a perpetual money-making machine.

The TIPS Stock Surge: 5,700% Returns and Counting

Investors have caught on to the magic formula. In the last five years, TIPS Industries’ stock has skyrocketed by 5,700%, making it one of the best-performing music stocks in India.

For context:

1. If you had invested 1 lakh in TIPS five years ago, it would be worth 58 lakh today.

2. The company’s market capitalization has exploded, driven by consistent revenue from streaming and licensing deals.

Challenges Ahead: Can TIPS Keep Up?

Despite its success, TIPS faces challenges in an evolving industry:

1. New Bollywood music dominance – New-age labels like T-Series and Zee Music are aggressively acquiring fresh soundtracks, shifting attention away from classics.

2. Shorter song lifecycles – Unlike the 90s, where hits had staying power, today’s music trends change rapidly, making catalogue monetization trickier.

3. Competitive streaming royalties – With platforms like YouTube and Spotify constantly renegotiating royalty rates, passive income isn’t as predictable as before.

To sustain its dominance, TIPS may need to reinvent itself—perhaps by revamping old hits, signing independent artists, or expanding its reach in regional music markets.

Final Note: An Underrated Giant in Indian Music

While TIPS Music may not have the aggressive expansion strategy of T-Series, its cash-efficient model proves that Bollywood’s past can still be a money-making machine. For now, nostalgia continues to pay big dividends, and if the company plays its cards right, the music won’t stop anytime soon.

Would you bet on TIPS Music for the next decade?