MUMBAI: Now sipping your coffee at your favourite hangout zone just got better!! Café Coffee Day, India’s largest café outlet chains and Artist Aloud come together to introduce a groovy new music property ‘Café Concerts’. This new initiative will feature the best of young talents from across the country where live music acts will be performed by musicians/solo singers/ songwriters/ bands. The artists will perform unplugged acoustic covers which are guaranteed to elevate the café experience to a whole new level. The first edition of ‘Café Concerts’ will take place today on 12 February, 2016 in three cities simultaneously i.e. Mumbai (Oshiwara), Pune (Fergusson College Road), & Bengaluru (Cunningham Road) between 6:30 pm to 8:00 pm. CCD’s new offering aims to inspire patrons to unwind and groove to the energetic music.

Artist Aloud, the one-stop destination for commercial and independent talents will curate artistes performing at Café Concerts. Artist Aloud pioneers in promoting young and established talents through various innovative concepts that include both online and offline platforms which help the artists gain exposure and increase their fan base.

Talking about this new initiative, Coffee Day group president marketing Bidisha Nagaraj said, “We are very excited to join hands with Artist Aloud who are known for being associated with a wide array of musicians across genres. We are happy to bring to our young consumers, ‘Café Concerts’ in association with Artist Aloud that will provide young and upcoming talent a regular platform to reach out to their audiences across major cities in the country. CCD’s alliance with Artist Aloud is sure to bring in many memorable musical moments over coffee.”

Expanding the business vertical of Venue Programming under Artist Aloud with Café Concerts, Artist Aloud vice president Soumini Sridhara Paul said, “The live entertainment platform continues to grow at a fast pace and Artist Aloud has been successfully programming and executing gigs for over two years in India. We aim at enhancing the café experience to a whole new level with this partnership with India’s largest café chain. The concept of Café Concerts wishes to reach out to the mass audience with a promising line-up of fresh talents performing for their peers and enriching the musical journey with different genres in metros and mini metros in the upcoming months.”

Calling all coffee and music lovers to enjoy a delightful evening with friends, good music and your favourite coffee at ‘Café Concerts’ and witness music and conversations flow like never before.