| 19 Jun 2024
Priyanka Chopra's third single to feature in Beats by Dre ad campaign

MUMBAI: Priyanka Chopra's new cover-single 'I Can't Make You Love Me' will be featured in an upcoming Beats by Dr. Dre ad campaign that will run from 1 to 25 May 2014 in the US.

The EDM flavoured cover of the 1991 Bonnie Raitt song will be a part of a Beats Pill XL Portable Bluetooth speaker ad campaign. It will feature rapper-producer Dr. Dre alongside Manual 'Manian' Reuter, who helped produce the track. The speaker is currently priced at $299.95

The 31 year old actor turned singer has been signed to Interscope Geffen A&M, which also manages Dr. Dre. The headphone brand was founded by the Interscope Records chairman Jimmy Iovine along with Dr. Dre in 2008.

Beats has helped break several hits of stars belonging to the IGA stable including Robin Thicke's 'Blurred Lines' and Aloe Blacc's 'The Man', catapulting the tracks onto the radio and subsequently, the charts.

Chopra, who has already collaborated with the likes of Will.I.Am and Pitbull for her earlier singles, will get yet another boost for her third single from her debut album. “This is one of my favourite tracks on the album,' says Chopra in an announcement. 'It is my ode to a classic, a song that I love, and one that says so much.' The video will feature actor Milo Ventimiglia and will premiere on 30 April.