MUMBAI: Recognised as the gateway to the Asian entertainment industry, All That Matters has opened its doors for registration and will return to Singapore on 20-23 May, 2015. Anticipated to attract thousands of executives and fans from all over the world, All That Matters, is a unique 'Business2Business2Fan' experience which combines the complex worlds of brands, consumers, technology and entertainment to focus on new frontiers in Shaping Asia's Digital Media and Entertainment Future.
Dubbed 'the Asian Davos of Digital' and 'TED meets SXSW' All That Matters unites the Music, Digital Media, Live Entertainment and Sponsorship industries to stimulate a week long extravaganza of business creativity and connection.

 "All That Matters will be an incredible week of business insights, leadership and collaboration on how best to streamline, integrate and succeed in the brave new world of social and digitally powered entertainment. We'll be looking down the road to examine new technologies, new audiences, new opportunities and the ways in which marketers and entertainment professionals can keep pace and make money. No one ever wins by standing still” said Jasper Donat, Co-founder & CEO of organiser Branded Ltd.

"We're also delighted to launch two new events to ensure we're providing the 360 degree perspective our attendees have come to rely on for their business planning. LIVE! Matters is a deep dive into the booming live entertainment industry and Future Media Matters evolves our Digital and Social Matters properties into a forward-focused forum projecting the innovations and strategies for success in a 'mediatainment' world. Of course there will also be plenty of play with our reputation for being Asia's entertainment connectors being a key differentiator of the whole All That Matters experience.”

The line up over the 4 content and entertainment packed days includes:

Music Matters: Celebrating its 10th anniversary the award-winning Music Matters attracts a power attendance of business executives who also mingle with and mentor young artists wishing to make a career in music at the Music Matters Academy, now in its 3rd year. The Music Matters Live festival taking place at Clarke Quay over 4 nights will once again showcase bands from around the world and entertain the cosmopolitan audiences from our event along with Singapore's Jubilee Anniversary revellers.

LIVE! Matters: We're bringing the sports, music, arts and corporate entertainment industry together for the first time to celebrate the booming live entertainment scene.  Incorporating the popular Sponsorship Matters forum (produced in conjunction with the Asian Sponsorship Association), we're aiming to share best practises and showcase new tech innovation within the large-scale corporate and consumer live entertainment ecosystem.

Future Media Matters: A natural evolution of our Digital and Social Matters properties Future Media Matters brings together marketers and business innovators to highlight how disruptive media technologies, tech innovations and the Internet of Things are inspiring the brave new world in which content rules.

The YouTube FanFest and Biz Fest: Returns to its home in Singapore after a five country sold-out 2014 tour to round off the week with an extravaganza of fan fever in our star-studded show, Meet and Greets and Academy.

For brands and communicators looking to get inside the minds of the millennial and their desirable yet demanding consumer power, BizFest is a showcase forum designed to help you access and unlock this potential of marketing to a millennial audience.

All That Matters will take place at locations throughout Singapore including the Ritz Carlton Millenia, *Scape, Suntec Convention Centre, Clarke Quay and several Timbre entertainment venues.  Registration at the early bird rate of US$799 opens today and will run until February 12th with limited spaces offering up to 40% off the full rate.

In 2014, the All That Matters event won the Trade Event of the Year at the Singapore Experience Awards for the second time (also in 2012) and cemented its reputation as the gateway to Asian entertainment.

Organisers Branded Limited will be releasing the speaker and programme line up over the next 2 months.