MUMBAI: Bollywood's Arjun Kapoor and Parineeti Chopra have been announced as JBL India's new brand ambassadors. Since the duo's on-screen camaraderie from their 2012 hit 'Ishaqzaade' is well-known, their chemistry was further brought alive during a shoot for the new ad and marketing campaign, which will soon be brought to television.

Commenting on his new appointment JBL, Brand Ambassador, Arjun Kapoor said, "JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC."

Newly appointed JBL Brand Ambassador Parineeti Chopra added, "Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL's exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!"

JBL is hopeful that their new project with the brand will excite and resonate with youngsters. The brand's previous Indian ambassador was Academy Award winning music maestro AR Rahman.