MUMBAI: The Indian Performing Right Society Limited (IPRS) in association with TuneCore, the leading digital music distribution service provider for independent artists is excited to announce TuneCore Flip The Beat Contest with Music Producer Ritviz. This association entails a contest open to artists from all over India which allows them to flex their creative muscle. This is their chance to reproduce, reconstruct and reimagine a new track that uses a Ritviz Signature sample. Contest rules and mechanics have been announced by Ritviz and TuneCore and can be found on the IPRS social channels.The contest began on July 22 and will end on August 5.

Those looking to enter will find information on Ritviz and TuneCore’s Instagram pages.

The winner will be awarded with an online Ableton Live Music Production course from Global Music Institute, an INR 50,000/- gear and instrument voucher from Furtados Music, Lifetime Membership of The Indian Performing Right Society Limited (IPRS) and one year distribution on one album or single from TuneCore. The Prize package is designed to benefit the winning artist for years to come and with the intent to aid the artist’s craft.

Speaking about the association, Mr. Rakesh Nigam, CEO of IPRS said, “We are delighted to be associated with TuneCore. Through this partnership, we aim to encourage creativity amongst budding music creators, the authors and composers of music, and provide opportunities by rewarding them with platforms and tools that will empower them to build their career in music. Further, we also want to ensure that they get fair value for their music by providing them a lifetime membership with IPRS.”

Music producer Ritviz added, “I'm super excited for the opportunity to be a part of TuneCore's India launch. They've done some really amazing work with independent artists across the globe and their arrival in India is surely a good sign. Our contest TuneCore Flip The Beat is a going to be a fun way for musicians and producers to show us what they're about.”

Heena Kriplani, Country Manager Tunecore said, “Artists have always been, and will always be, our sole and exclusive focus of attention. TuneCore Flip The Beat gives the Independent musican a chance to showcase their abilities, and we truly appreciate the support from our partners to help us reward this creativity.”