MUMBAI: With 50 million subscribers for their YouTube channel, T-Series becomes the second largest subscriber base globally. It was only in March 2018 that the music major had touched a figure of 40 million subscriber base on its YouTube channel. Undoubtedly, this is a gigantic leap for T-Series.

On achieving this remarkable feat, T-Series President Neeraj Kalyan, said, “It really feels good to be at 50 million subscribers position, but it also brings greater responsibility to meet higher fan and industry expectations. The journey has not been easy and is a result of sheer hard work and tenacity of team T-Series over the years.”

“Music for us has never been about excelling sheets, it’s not a number on a paper. It’s a passion, driven by a belief in our content, backing our belief with aggression and passion and this has remained our mantra for years, which has led us here. We thank fans of T-Series for their faith in us. I dedicate this milestone to the team spirit of digital and content teams of T-Series,” he further added.

On achieving this feat, T-Series chairperson and managing director Bhushan Kumar said, “We are delighted to reach this milestone and would like to say a big thank you to our loyal fans whose love and loyalty has brought us to this position. A special thank you to our in-house digital, content and YouTube team for working diligently and conscientiously in making the T-Series YouTube channel grow at such a brisk pace. We hope to entertain our loyal subscriber base with more music and better content in the days to come.”

The music company, which is equipped with a huge catalogue of songs, set up its own YouTube channel in 2011. In a short span of seven years, T-Series had disrupted the Indian entertainment ecosystem. In January 2017, the YouTube channel had reached a milestone of a 14 million viewer base. Last year, in December 2017, the label had clocked 27 bn views and a subscriber base of 30 mn. Within a time, the frame of three months, T-Series has been successful in getting another good 10 mn subscriber. If you do the math, you will see the channel has been gaining over three mn subscribers a month.

T-Series which is instantly recognized as Bollywood’s go-to music label has consolidated its position in the market primarily as a music label and for the past one year-and-half is being looked upon as major film studio as well. The success of its films such as Hindi Medium, Tumhari Sulu, Sonu Ke Titu Ki Sweety, Raid and Blackmail among others has only strengthened that position among the trade pundits as well as the layman.