| 24 Feb 2024
World's biggest independent music label Monstercat returns to India

MUMBAI: Monstercat, one of the fastest growing independent record labels in the world,  is partnering with events, management and marketing solutions agency RVR16, to bring over their Monstercat uncaged India Tour across two cities, Mumbai and Hyderabad.

Kickstarting with Kitty Su in Mumbai on 10 May subsequently followed by Artistry in Hyderabad, the event will see artists like Nitro Fun and Justin Oh.

Mike Darlington, Monstercat Co-Founder, and CEO states, “Returning to India for two Monstercat Uncaged Shows is very exciting. At Monstercat we are aware of the vibrant music culture that lies in India and it is such a pleasure for us to share our music with our fans in India. We continue to support our artists and community to the best of our abilities as we know that without the love and support of our fans and artists, Monstercat would not be where it is today.”

RVR16 founder and director Amol Raval adds, “We’ve been in conversation with Monstercat since a few years on how to integrate their brand presence in the Indian market. After we facilitated in bringing the Monstercat stage at Sunburn Festival in 2016 to India, our next aim is to educate the music community and consumers about what sets Monstercat apart as an independent label, having won awards and being globally recognized to have had some chart-topping releases with well known top quality artists. After we signed Nitro Fun as global management, one of Monstercat’s most well-known artists who come from Mexico and has over 150 Million streams, our goal is also to sample his case study as an example for upcoming talent in India and explain to them the importance of music licensing and royalties, along with the importance of smart content across digital landscapes to excel in the domain. We’ve got plenty of special preparations done for this tour to make sure the fans have an immersive and quality experience at the events.”

Monstercat Commercial Director Daniel Turcotte elaborates, "We are extremely excited to be revisiting our Indian fans after a while. India has been at the forefront of our discussions since our last visit and we are looking forward to seeing our Monstercat family in two new cities - Mumbai and Hyderabad. As a priority market for Monstercat, we have been working diligently since our last visit to secure strategic licensing partners in the region to provide the most value to our Indian fans, while broadening the reach of our Artists' music and providing unique content for our partners. India is an essential part of breaking an Artist in today's digital landscape, and it will only grow in importance over the coming years. It is our hope not only to grow the Monstercat brand and our artists in India but also to find Indian artists whose music we can help in sharing with our global fan base."

Monstercat Uncaged India will see state of the art production with two of the label’s most exciting artists Justin Oh and Nitro Fun. Justin Oh is one of the most prominent and well-known artists from Asia having played at major festivals such as Ultra Music Festival, Ultra Korea, Ultra Japan, Tomorrowland and more. Justin Oh will be teasing his new upcoming music and a preview of his visual concept named ‘The City of Oz’ during his show.  Nitro Fun, who hails from Mexico, debuted his new live show concept for a packed audience at EDC Mexico in February. His performance will have specially curated visuals along with a live performance with the use of guitars, drums, and synth. Expect some jaw-dropping Monstercat visuals at display during the show along with a bunch of other fun activities at both the venues.

Apart from the immersive productions and unparalleled line ups of international artists, which are the hallmarks of their shows, RVR16 will be hosting a limited-capacity production masterclass and workshop on the same day. The production master class will have Nitro Fun speak about his upcoming releases and his success formula. The workshop will also involve a Q&A session with market leaders that will touch upon topics such as artist development, brand strategy, the importance of alternative music in live music IPs, changing the market trends of event consumption in India, music streaming and licensing will follow in the curated panel Q and A. To add to the revelry, there will be 30 minute gaming face-off between Nitro Fun and Justin Oh to be streamed LIVE on Twitch with an introductory seminar about the relevance of music production in the gaming industry.

Whether it’s a stage at a major festival or a sold-out night at a top venue, providing a powerful connection between the artists and the audience is what their events are all about. Worldwide events including Monstercat stages at Tomorrowland, Rampage, Jungle Festival, ISY, Sunburn Festival, EDC Las Vegas Artcar Host and also, major showcases at ADE, Miami Music Week, Monstercat Uncaged shows across China, Taiwan, Japan and more.

Monstercat was founded in 2011 by Mike Darlington and Ari Paunonen and has gained recognition through its diverse releases with top artists such as Jauz, Marshmello, Krewella, Pegboard Nerds, Haywyre, Krewella, Nitro Fun, Slander and more. Monstercat has also been named one of the best Independent record labels by Billboard for three consecutive years and more recently the Best Label Of The Year Award at the IDMA Awards in Miami.. Over 2.5 billion Spotify streams, 3.1 Billion YouTube views, and an engaged community spanning Facebook, Instagram, Twitter, Twitch and more, Monstercat distributes some of the most exciting music and content around the world.