MUMBAI: DJ Semtex has been appointed director of artist development at Sony Music UK. He will assume his duties from February 2015. Prior to this, Semtex was working as a senior A&R executive at Mercury/Universal.

Sony Music UK chairman and CEO, Jason Iley said, "Semtex and I have formed an incredibly successful working relationship over the years. He is a multi-talented music professional whose expertise and dedication have made him a brilliant A&R, marketing and promotions executive. Semtex will take up this new role as part of our drive to sign the hottest new talent as well as innovating in marketing and promotion across all of our artists. He is a key addition to the team and I am delighted to welcome him back to the fold at Sony Music."

DJ Semtex said, "I’ve been fortunate to work with some of the greatest artists of our time and I’m looking forward to working with Jason Iley again in my new role, in a new era at Sony Music. I feel privileged that everything has come full circle and to be in a position to contribute to a flourishing roster of exciting, genre-defining artists."

Semtex also juggles the roles of a DJ, presenter, marketer, content creator and A&R. He was a part of Sony Music in 1997 and founded the company’s first official Street Team.