MUMBAI: Music company- Saregama, has hired two senior creative people, Rajesh Beri and Siddharth Anand, to strengthen its television business. The move comes as a part of the company's growth strategy to ramps up its television content management team.

Speaking on the new appointments Saregama MD Vikram Mehra said, "Saregama is very serious about creating good quality content for television and with Rajesh and Siddharth, two industry veterans, on board we hope to achieve greater highs in the coming time.”

Beri has featured in the Limca Books of Records for writing the maximum number of episodes of any serial and is the only writer in the country to write 1328 episodes, story, screen play, dialogues and lyrics for one serial, solely. He has more than 45 serials to his credit, telecast across all the major national channels like Star Plus, Sony, DD, Zee TV to name a few. Anand is known for projects like 'Zinda' on Sony TV, 'Hello Pratibha' on ZEE TV, 'Shastri Sisters' on Colors.

Besides owning the largest music archive in India, Saregama, is also one of the leading producers of content for TV channels in Hindi, Tamil and Bangla. Today, this business contributes over 35 per cent to the company's revenue. The company has currently got seven shows on air and another three will be launched in next three months.