| 20 May 2024
T-Series planning to venture into talent management for musicians

MUMBAI: Music label giant T-Series is planning to venture into talent management for musicians. The announcement about the same is expected to be made in a couple of months. Unlike most other talent management agencies, T-Series' talent management arm will be limited only to the musicians, and not to actors or directors. The label's head honcho, Bhushan Kumar, apparently wants to focus on music.

Currently, the company is in its planning phase, and is looking at releasing singles for which it is trying to bring on more new artists to its existing roster. To start off, T-Series recently signed deal with Amaal Mallik, Armaan Mallik and Shrey Singhal for seven years. Through these deals, the company will oversee their shows, film and album songs; compositions, concerts and personal appearances.

In a release issued, T-Series revealed that artists signed under them are free to sing or compose for other production houses, however, will have to obtain written consent/contract, which must be “duly signed by Authorised Signatory of Super Cassettes Industries Private Limited (T-Series).”

Composing chart topping numbers like 'Saaiyan Superstar', from 'Ek Paheli Leela', 'Sooraj Dooba Hai' from 'Roy' and the latest 'Zindigi Aa Raha Hu Main', Amaal Mallik made his debut in the music industry in 2014. His younger brother, Armaan, has rendered his vocals for over 100-200 commercials and 16 films. Meanwhile, Singhal, who has more than one million followers on Facebook, is a new talent discovered by Bhushan Kumar.