| 02 Dec 2023
Budweiser brewing international music festivals for Indian fans; ties-up with Electric Daisy Carnival

MUMBAI: The financial and strategic support towards Electronic music is unparalleled compared to any other music genre in India, and brands like Budweiser have led the trend in the aspect. The giant beer manufacturing company’s association with music festivals around the world has helped its identity as synonymous to this genre of entertainment. Continuing with the practice and extending its effort to promote the international stage formats in India, Budweiser has announced tie-up with Insomniac and OML to bring the first edition of Electric Daisy Canival in the country.

On 12 and 13 November, EDC or Electric Daisy Carnival will host a line-up featuring internationally acclaimed producers like Alesso, Afrojack, R3hab, Steve Aoki, Tommy Trash and Yellow Claw. A music festival as big as Electric Daisy Carnival demands an impressive line-up of homegrown artists and the orgnaisers have surely not disappointed.  Anish Sood, Arjun Vagale, B.R.E.E.D, BLOT!, Dualist Inquiry, Lost Stories, Nucleya, Pearl, Sandunes, Sartek, Shaan, Sickflip, Sound Avtar and Zaeden will represent the Indian electronic music community for the debut two-day carnival.

The line-up, undoubtedly, suggests the most impressive line-up of artists – not only for Electronic music, but a festival of any genre – for its debut edition on Indian soil. EDC, known for its multi-dimensional experience through top-of-the-line production, sound design and sheer scale, will be held at the Budh International Circuit in Delhi.

EDC – born in the USA – finds base in India after travelling to countries like Mexico, the UK and Brazil, and Budweiser has played a key role in the festival’s journey to India.

“I finally get to share the news that EDC will find a new home in Delhi, India, this fall,” said Founder and CEO of Insomniac, Pasquale Rotella. “Ever since I was a kid, I've been fascinated by the country's colorful and exotic culture. I know it's a place where the magic of EDC can come alive in a truly unique way, and we've got amazing partners in Only Much Louder (OML) and Budweiser who can help make that happen.”

Speaking about the festival, Vineet Sharma, Associate Marketing Director, AB InBev India "We are thrilled to present a line-up featuring some of the hottest international and Indian artists for the first Indian edition of Electric Daisy Carnival (EDC). By bringing EDC to India, we plan to deliver a never- before- seen audio visual experience for our audience. This two day event will introduce our fans to the magical world of EDC packed with superlative performances, state-of-the-art stages and make them part of the most awaited festival of the year. Budweiser is committed to shaping the electronic music culture in India and will continue to deliver such authentic music experiences."

Budweiser association with a popular international concept follows on the back of the successful similar partnerships with ‘Unite: Mirror To Tomorrowland’ and the first edition of ‘Sensation’, both held in Hyderabad. Budweiser also acted as a catalyst in the promotion of local talents with the execution of MADE stage that featured Kohra, Dualist Inquiry and Madboy/Mink in July this year.

For Budweiser-powered ‘Unite’, the line-up featured Lost Stories, Anish Sood, Kerano, B2B Joshi and Candice Redding that will build up the energy before the full sets of Nicky Romero, Afrojack and Dimitri Vegas and Like Mike are streamed directly from Belgium.

Earlier this year, Budweiser’s Sharma informed about the future associations with international music concepts. Read more here.

Electric Daisy Carnival’s Early Bird Tickets are priced at Rs. 3,500 (for two days). Phase 1 Regular tickets will be priced at Rs. 4,500 (for two days), whereas for exclusive VIP viewing area, rapid entry for both days along with other services, fans may have to pay at least Rs. 12,000 for VIP tickets.